Unveiling the Impact: How Media Shapes Views on Gender, Social Class, and Poverty & Strategies for Addressing Them
Role of Media in Constructing and Deconstructing Perceptions & Ways of dealing with Gender, Social class and Poverty issues * The crucial role of media in achieving gender equality * Media today, from traditional legacy media to online media, still hugely influence our perceptions and ideas about the role of girls and women in society. What we have unfortunately seen until now is that media tend to perpetuate gender inequality. Research shows that from a young age, children are influenced by the gendered stereotypes that media present to them. Research has found that exposure to stereotypical gender portrayals and clear gender segregation correlates “(a) with preferences for ‘gender appropriate’ media content, toys, games and activities; (b) to traditional perceptions of gender roles, occupations and personality traits; (c) to attitudes towards expectations and aspirations for future trajectories of life” . We are concerned that the latest Secretary General report proposing pr...